A brochure is a marketing tool which is very common and is used to advertise a service or product. It is used to distribute information about something to the people in the form of a pamphlet or flyer
Brochures allow businesses to introduce new products and services to existing customers or increase their reach by advertising to new prospects. They are willing to help you reach their customers can be handed out in person, mailed, or left at specific businesses .
The brochure is one of the oldest tricks in the marketing playbook. While digital strategies are dominating the modern marketing landscape, traditional techniques like the trusty sales brochure aren’t going anywhere.
In fact, physical marketing media may be more powerful than ever. The best marketing strategies of today integrate the digital with the physical, focusing on flyers, brochures, and posters just as much as websites and social media graphics.
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Uses for Popular Types of Brochures
Popular uses for brochures include company brochures, sales brochures, spec sheets, event brochures, menus, and mailers. But what fold would go best for each use? Keep reading.
You can reach a large number of audience for advertising your product or service by using a Brochure. There are various kinds of Brochure. Want to know? Continue reading to know about the brochure varieties in the market.
According to Format and Layout
Brochures are basically classified on the basis of their layout, like their method of folding and the overall appearance
- Gate Fold Brochure
- Tri-Fold Brochure
- Bi-Fold Brochure
- Folders and Insert Brochure
- Z-Fold Brochure
Gate Fold Brochure
Gate fold brochure has two opposite sides folded to meet at the center. It is a three-panel print . The folded size is wider than a standard tri-fold brochure and the paper opening provides a more creative effect on your design.
One of the most popular types of brochure folds, the trifold, divides your sheet of paper into three. Then both the right and left panels fold on top of the central panel, typically with right underneath the left. The slimmer panels in this structure mean there’s slightly less space for content on each panel, so clever design will need to be used to make sure each panel doesn’t feel cluttered or unclear to audiences. Furthermore, this brochure folds down into a handy and transportable size, meaning your audience are less likely to throw it in the bin after receiving it! Don’t forget that you have both sides of the paper to play with, so get inventive!
Bi-Fold Brochures are found among us every day.They are one of the most widely varied and popular brochure types around, but are more formal than a tri-fold brochure. They are usually used for product presentations, tradeshows, corporate meetings, catalogues, institutional introductionsetc.
One or more sheets of paper are used to make Bi-fold brochure folded in half. Bi-Folds are the basic design of presentation folders and booklets and can be designed with many purposes.
The Z Fold, one slightly shorter panel tucks inside the fold of the other two panels, but instead of one panel tucking inside, the three panels are folded evenly in opposite directions. This is a great choice for a designs that span panels or a mailed piece.You can follow some tips about designing this brochure, and download a free template, on graphicspic.com
Folders and Insert Brochure
Brochure with folders and inserts or presentation folders have specific uses and characteristics. They are suited to showing completely new product or service, regarding featuring advertising and marketing substance or just serve as protection regarding other marketing materials.